Creating video content that people actually want to watch, share, and remember isn’t easy—but it’s definitely possible if you focus on value.
To make your videos stand out, it’s essential to think about your audience first and check as many of these boxes as you can.
Here’s how to make your video content valuable so you can build an audience that genuinely cares about what you create. Let’s jump in!
1. Make Your Videos Relatable
People are drawn to content that feels familiar to them, whether it’s a situation they’ve been in or an experience they recognize.
The key to creating relatable content is to put yourself in your audience’s shoes. What are the struggles, triumphs, or funny moments they go through?
If you want to dive deeper into this concept, check out How to Make Your Video Content Relatable: 3 Tips That Work
- Use everyday scenarios: If you’re a fitness creator, consider a humorous skit about trying to get out of bed for the gym. Most people can relate to that early-morning struggle!
- Share creator challenges: For content creators, a video on the late nights spent editing could resonate with aspiring creators who know the grind all too well.
By focusing on your audience’s perspective instead of only your own, you’re more likely to strike a chord. When people see themselves in your content, they’re more inclined to stick around and engage.
For more ways to keep viewers engaged, read 3 Tips to Boost Viewer Retention in the First Minute of Your Videos.
2. Make Your Videos Relevant
Relevance is all about timing. When something new, interesting, or even controversial is happening in the world, your audience wants to hear about it. Being relevant means tapping into these topics at the right moment.
- Hop on trends: Did a groundbreaking AI tool just launch? Make a quick video on how it impacts your audience.
- Seasonal content: Is the Super Bowl around the corner? Try weaving a football theme into your content.
- Pop culture connections: If a major movie release is the talk of the town, can you tie it into your content somehow?
When you stay relevant, your content becomes timely and valuable. This helps your video feel fresh and interesting, increasing the chances of it being recommended to new viewers.
3. Make Your Video Contents Shareable
Think about the types of videos you share with friends and family—what do they have in common? Usually, shared videos fall into three categories: funny, educational, or shocking.
Learn more about what makes videos highly shareable in 3 Tricks to Make Your Video Contents Shareable.
- Humor: If your video is laugh-out-loud funny, especially in a way that reflects shared experiences, viewers are more likely to share it with others who can relate.
- Education: Videos that teach something new or useful also get shared often, as people love to pass on valuable information.
- Shock Factor: Sometimes, a video is so surprising or unexpected that people feel compelled to share it, if only to see others’ reactions.
Creating shareable content means making something that viewers will want to talk about or show others, adding a new layer of value to your content.
Conclusion
At the end of the day, your content should always be made with the viewer in mind. Content that is relatable, relevant, and shareable has a far better chance of gaining traction and building a loyal audience.
As you continue to create valuable videos, you’ll find yourself connecting with people who genuinely appreciate what you do.
And once that connection is established, you’ll have the freedom to explore topics that resonate with you personally, knowing your audience is ready to come along for the ride.