If you want to grow your audience, creating shareable content is key. Shareable videos have a certain ‘wow’ factor that makes people want to send them to friends, family, or colleagues. But before they even click, your video needs an eye-catching thumbnail that stops the scroll to grab their attention.
But what exactly makes a video shareable? Let’s break down the three elements that help content go viral and keep your audience coming back for more.
1. Make Your Video Really Funny
Humor is one of the easiest ways to make your video shareable. People love sharing funny videos that capture relatable situations, and when viewers can see themselves or their friends in the content, they’re more likely to hit that “share” button.
- Relatable humor: Create a video that highlights everyday situations with a funny twist. Think about common experiences, like running late to work or trying to resist that last slice of pizza. The more universally relatable the situation, the more likely it is to get shared.
- Situational comedy: If your video reflects an experience that people in your niche understand, you’re onto something. The humor doesn’t have to be over-the-top; sometimes a simple, funny observation is all it takes.
When your video can make someone laugh and think, “That’s so me!” it’s bound to be shareable.
2. Make Your Video Educational
People love sharing content that adds value to themselves or others; especially if it’s a topic they care about. Educational videos provide useful information, and when you teach viewers something new, they’re more likely to share it with those who could also benefit.
Studies highlight that educational content helps build credibility and increases audience trust, making it a powerful way to establish authority in your niche.
- Step-by-step guides: Walk viewers through a process or explain a concept they’re interested in. If you’re a fitness creator, for example, a quick tutorial on an effective workout move or routine could be very shareable.
- Quick tips and hacks: These short, to-the-point videos are perfect for sharing. Whether it’s a productivity hack, a cooking tip, or a quick DIY project, people love passing along valuable insights to others.
Educational content resonates because it empowers viewers to learn something new and share that knowledge with their circles.
3. Make Your Videos Shocking or Surprising
Shock factor is another powerful tool for shareable content. When something unexpected happens in a video, people can’t resist showing it to their friends. Using strong hook strategies in the first few seconds will ensure they stick around to see the twist.
Shocking content doesn’t have to be extreme; it just needs to have a twist that makes viewers say, “You’ve got to see this!”
- Surprising facts or reveals: A video that presents a surprising statistic or unexpected outcome is often highly shareable. For example, if you’re in the tech space, revealing a lesser-known trick or secret feature on a popular app could be a hit.
- Plot twists: Create a story or setup that leads viewers to expect one thing, then flips it around. The surprise element not only makes the content memorable but also gets viewers excited to share it with others.
Conclusion
Making your content shareable comes down to creating an experience that people want others to enjoy, too. Whether it’s through humor, education, or shock value, shareable videos inspire viewers to connect with others.
The more you tap into these elements, the easier it will be for your content to reach new audiences and make a lasting impact. But understanding how video algorithms work can help maximize your reach even further.