If you want to make an impact with your videos, relatability is key. When viewers see themselves in your content, they’re more likely to watch, engage, and even share.
Making relatable content doesn’t mean you have to reinvent the wheel—it’s about tapping into universal experiences your audience connects with.
Here’s how to create videos that resonate and keep viewers coming back for more.
If you want to keep your audience engaged beyond just relatability, check out these four ways to retain viewers on your video content.
1. Tap into Common Experiences
People are drawn to content that reflects their own lives. Think about the challenges, funny moments, or even minor annoyances that many people go through.
Studies have shown that individuals are more likely to engage with content that mirrors their personal experiences and emotions. This phenomenon, known as the ‘theory of relatability,’ suggests that higher relatability results in higher engagement.
This addition references the ‘theory of relatability,’ which posits that the more similar an individual’s state is to another’s, the more likely they are to engage with that content.
By highlighting these shared experiences, you’re immediately creating a connection.
- Example: If you’re in the cooking niche, try a funny skit about the struggle of chopping onions without tearing up. Almost everyone who cooks can relate to this and will likely feel an instant connection.
- Pet owner problems: Are you a pet owner? Make a video about the challenge of getting your pet to sit still for a photo. Pet owners everywhere know that struggle and will feel connected to your experience.
The more you can reflect your audience’s experiences, the easier it is for them to see themselves in your content.
2. Keep the Focus on Your Audience
When making relatable content, remember that it’s not just about your unique experiences but about what your audience can connect with. Ask yourself if what you’re creating is relevant to them, not just to you.
- Think of shared scenarios: For example, instead of focusing on a super-specific experience, zoom out a bit and think about how that experience translates into something universal.
- Avoid overly personal topics: If the content is too specific to your own life, it may not resonate widely. Think about what parts of your story can connect with a larger audience.
It’s all about your audience—when you create content that’s relatable to them, they’re more likely to engage.
3. Use Humor and Honesty
Humor is one of the easiest ways to make your content relatable. Everyone appreciates a good laugh, especially when it’s something they can understand personally. Being honest about life’s funny or challenging moments makes you more relatable.
Research indicates that humor not only captures attention but also fosters a sense of relatability and trust between a brand and its audience.
- Self-deprecating humor: Poking a little fun at yourself can be a great way to engage. People love it when creators are real about their imperfections.
- Everyday annoyances: Whether it’s running out of coffee or dealing with a glitchy video editing software, these small, everyday struggles are things that everyone can relate to and laugh about.
Honesty and humor go a long way in making your content feel authentic and relatable.
Want to make sure viewers stay hooked? Combine humor with these three hook strategies to keep viewers watching.
Conclusion
Creating relatable content is about understanding and connecting with your audience’s everyday experiences.
By tapping into common scenarios, focusing on the audience, and using a bit of humor, you’ll make your videos resonate with viewers in a meaningful way.
Over time, you’ll build a loyal audience that feels a genuine connection with you and your content.